GMA Deals and Steals: How to Grab 70% Off Before It's Gone

Every weekday morning, a segment airs on "Good Morning America" that has quietly become one of the most powerful money-saving tools in American households. It's called "Deals and Steals," and if you've never used it, you're likely leaving hundreds of dollars on the table every year. Here's how it works — and how to actually beat the crowd. **What Is GMA Deals and Steals?** Three times a week, "Good Morning America" partners with brands to offer deep discounts — typically 50% to 70% off — on everything from bedding and kitchen gadgets to jewelry, skincare, and clothing. Tory Johnson, the segment's longtime contributor, curates each batch of deals. The catch? These aren't coupons you clip and use at your leisure. Each deal goes live at a specific time — usually between 7 and 8 a.m. ET during the broadcast — and stays available only while supplies last, or until the end of the day. Popular items routinely sell out within minutes. **Why It's Actually Worth Your Time** Most retailer "sales" are marketing theater. Deals and Steals is different for one key reason: the discounts are negotiated directly with brands, often on discontinued colors, overstock, or seasonal inventory. That means you're frequently getting the same quality product at a fraction of retail — not a marked-up "original price" that was never real. Shoppers have snagged cashmere sweaters for under $40, designer handbags at 60% off, and sheet sets that normally retail for $200 for less than $60. **How to Win the Rush** The biggest mistake people make is waiting until the segment airs. By then, the best items are often gone. Here's a smarter approach: **Check the website early.** Deals are typically posted on the GMA Deals and Steals page (goodmorningamerica.com) before or right as the segment begins. Set a calendar reminder for 6:45 a.m. ET on show days — Monday, Wednesday, and Friday are most common. **Create accounts in advance.** If a deal is on a brand's own site, you'll need an account to check out. Setting one up in the moment costs you precious seconds. **Have your payment info saved.** Apple Pay, Shop Pay, or a saved card eliminates the checkout friction that kills most impulse purchases. **Know your sizes and measurements.** Returns are often restricted on these deals, so guessing is expensive. **Follow the right alerts.** GMA posts deal previews on its Instagram and newsletter. Some deal-tracking communities on Reddit and Facebook also post direct links the second they go live — often faster than the official page updates. **The Fine Print That Matters** Most Deals and Steals are final sale. Shipping is usually not free unless you hit a threshold. And once an item sells out, it rarely restocks — so "I'll come back later" is the same as "no." There's also a psychological trap here. A 70% discount on something you didn't need is still money spent. The segment works best when you treat it as a sourcing tool for things already on your list — holiday gifts, a replacement blender, winter coats — rather than a reason to browse. **The Bottom Line** Deals and Steals isn't a gimmick. It's genuinely one of the few places on television where the discount is real and the inventory is limited by design. Treat it like a flash sale, not a shopping show, and it can save you serious money. **Our take:** The shoppers who win here aren't the ones who watch the segment — they're the ones who prepared before it aired. Set the alarm, save your card, and shop with a list. That's the whole game.