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Priority Pass Just Lost Its Best Perk and Travelers Are Fuming

Persona #5 · Vol: 2000
For years, the pitch was simple: pay a yearly fee, and airport lounges open their doors to you. No first-class ticket required. No airline loyalty needed. Just walk in, eat free food, drink free drinks, and pretend you're wealthier than you are. That was the deal with Priority Pass, the membership program owned by Collinson Group that advertises access to over 1,300 lounges worldwide. But lately, that deal has been quietly falling apart, and the people paying for it are not happy. The trouble started with a wave of lounge closures and access restrictions that have hit Priority Pass members across the United States. Restaurants that once accepted the card—like the popular Bobby Van's at JFK and several locations of the popular "The Club" chain—have either dropped out entirely or limited access to certain hours. In some airports, cardholders have arrived only to find a sign at the door: "Priority Pass not accepted at this time." The reason? Too many members. It's a classic case of a good thing getting ruined by its own popularity. When credit card companies like Chase and American Express started bundling Priority Pass memberships as a perk for premium cards, millions of new users flooded in. Lounges that were once quiet havens became overcrowded cafeterias with lines out the door. Something had to give. So Collinson did what any business would do: it started rationing. In many cases, that means Priority Pass members are now at the back of the line, behind first-class passengers and elite frequent flyers. Some lounges restrict Priority Pass access to off-peak hours only. Others have added spending minimums or eliminated free alcohol for cardholders. The restaurant credits—a beloved feature where you could get $28 off a meal at participating airport eateries—have been slashed or removed in many locations. For travelers who signed up specifically for those perks, it feels like a bait and switch. "It was the only reason I kept my Chase Sapphire Reserve," one Reddit user wrote in a thread that's now thousands of comments long. "Now I'm paying $550 a year for a card that gets me into a crowded lounge with a two-hour wait." Others point out that the value proposition was always fragile. Priority Pass doesn't own most of the lounges it lists. It negotiates access deals with independent operators, who can change terms whenever they want. When those operators decide Priority Pass members aren't worth the hassle, there's nothing the program can do except update its app and apologize. The pandemic made things worse. Travel plummeted, lounges closed, staff was laid off. When travel roared back in 2022 and 2023, lounges couldn't keep up. Understaffed and overwhelmed, many chose to cut Priority Pass access rather than turn away their own premium customers. So what's a traveler to do? Some are switching to alternatives like the American Express Centurion Lounges, though those come with their own strict access rules and are only available to certain cardholders. Others are simply giving up on lounges altogether, opting to eat at regular airport restaurants and pay full price. A few are turning to newer programs like LoungeBuddy or direct memberships with specific lounge chains. The uncomfortable truth is that airport lounges were never meant to be a mass-market perk. They were designed for a small sliver of high-spending travelers. When credit card companies turned them into a commodity, they broke the model. Priority Pass still has value for some travelers, especially those who fly through airports with less crowded international lounges. But for the average American cardholder hoping to escape the chaos of a crowded terminal, the magic is fading fast. **Our take:** Priority Pass sold a fantasy and then drowned in its own success. If you're paying an annual fee just for lounge access, it's time to run the numbers—because the odds are good that your next visit will end with a shrug and a $15 sandwich from Hudson News.
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