"GMA Deals and Steals" has become a morning ritual for millions of Americans hunting for bargains.
The segment, which airs on ABC's "Good Morning America," partners with brands to offer steep, limited-time discounts — often 50% off or more — on everything from kitchen gadgets to skincare to apparel.
But scoring those deals isn't as simple as watching the show.
Most offers sell out within hours, and some vanish before the segment even ends.
Here's how seasoned shoppers actually land them.
Eastern when the segment airs, but the exact drop time varies by brand.
Setting a phone reminder for the show's start and keeping the Deals and Steals page open in a browser tab gives you a head start.
If you're on the West Coast, that means setting an early alarm — the best items are often gone before 9 a.m.
Many deals require you to enter a promo code at checkout, and some retailers make you sign in before the discount applies.
Having your payment info and shipping address saved shaves off critical seconds.
A few brands have their own loyalty programs that stack with the promo, so it pays to check.
Third, know that not every "deal" is a real bargain.
Some items are made specifically for the segment with lower quality or smaller sizes than the standard retail version.
Before buying, do a quick search for the product's regular price at other retailers.
If the "sale" price matches the everyday price elsewhere, you're not saving anything.
Fourth, watch for shipping fees that erase your savings.
A $20 item marked down from $40 feels like a win until you add $8 shipping and tax.
Some brands offer free shipping over a certain threshold, so bundling a few items can help — but only if you actually need them.
When a deal sells out, resellers often list the same products on marketplaces at inflated prices.
That's not a deal — that's paying a premium for someone else's impulse buy.
Wait for the next segment or look for a similar product at a comparable price.
The show typically runs new deals several times a week, and some of the best offers return during holiday shopping events.
Signing up for the Deals and Steals newsletter can give you a heads-up before items go live, which is often the difference between getting the item and getting a "sold out" message. **The bottom line:** These deals can be genuinely good, but they reward preparation over impulse.
Set your alarm, log in early, and do a five-second price check before you click buy.
Final Thoughts
If a deal disappears, another one is usually right around the corner.