"Good Morning America" has been running its Deals and Steals segment for years, but the way shoppers actually claim those discounts has shifted in ways plenty of viewers haven't noticed.
If you've been waiting for a special code to appear on your screen, you may be missing the deal entirely.
Here's the core change: most Deals and Steals offers now route through a dedicated landing page on the GMA website, where you click straight through to the retailer instead of jotting down a promo code.
The discounts are applied at checkout automatically once you arrive through that link.
The old code-based system let you bookmark an offer, come back hours later, and still cash in.
The new link-based system ties the discount to your session — which means if you close the tab, wander off to compare prices, or open the retailer in a fresh window, you can lose the deal without any warning.
These offers typically go live during the 8 a.m.
ET hour and are limited by both time and inventory.
Popular items — kitchen gadgets, bedding, small appliances — can sell out before the segment even finishes airing on the West Coast.
A few practical habits will save you real money here.
Create a free account with the retailer before the segment airs so you're not fumbling through sign-up screens while inventory drains.
And pull up the GMA Deals and Steals page on your phone before the show starts, not after.
It also pays to check the fine print that most viewers skip.
Some offers exclude certain sizes or colors, carry shipping minimums, or can't be stacked with other promotions.
A "50% off" headline can shrink fast once you factor in handling fees.
One more thing worth knowing: not every deal is actually a deal.
It's worth a 30-second check against the retailer's normal price on a site like CamelCamelCamel for Amazon items, or just a quick search elsewhere.
Vendors pay for placement in these segments, and occasionally the "exclusive" price is close to what you'd find on a random Tuesday.
If you miss a deal, don't assume it's gone forever.
GMA frequently reruns popular offers, and the same brands often surface again during seasonal pushes.
Setting a calendar reminder for weekday mornings costs nothing and keeps you ahead of the crowd.
The bottom line is that Deals and Steals still delivers genuine savings — but it rewards preparation over casual browsing.
Final Thoughts
Treat it like a flash sale, not a leisurely scroll, and you'll come out ahead far more often.