If you missed the holiday sales window, you didn't miss your window.
Retailers are sitting on a mountain of 2024 TV inventory, and the price cuts are still happening — just with less fanfare.
According to industry tracking, average TV prices fell roughly 10% to 20% year over year heading into the holidays, and those discounts haven't snapped back.
Here's why: manufacturers overbuilt panels during the supply-chain recovery, and demand has cooled.
That leaves stores like Best Buy, Walmart, and Amazon competing for the same hesitant shopper.
The sweet spot right now is 55- to 65-inch 4K sets.
You can find solid name-brand models in the $250 to $450 range, down from $500-plus earlier this year.
Look for sets from TCL, Hisense, and Vizio at that price.
They won't win a picture-quality contest against an OLED, but for a bedroom, kitchen, or spare room, they're hard to beat.
If you want the good stuff — OLED or mini-LED — expect to pay $800 to $1,400 for a 55- or 65-inch model.
LG and Samsung both run recurring promotions, and those prices dip every few weeks.
Set a price alert instead of checking daily.
It saves you time and stops you from buying on impulse.
A few practical rules before you click buy.
Compare the current price across at least three retailers.
Second, check the refresh rate — 60Hz is fine for most viewers, but gamers want 120Hz.
One year is standard; anything less is a red flag.
Don't sleep on open-box and refurbished units.
Major retailers sell returned TVs at 15% to 30% off, often with the same warranty.
The catch is you usually can't return them as easily, so inspect carefully or buy in person if you can.
One more thing people forget: the TV is rarely the real cost.
A wall mount runs $30 to $80, and a soundbar — which you'll probably want, since flat screens have weak speakers — adds $100 to $300.
Factor that in before you decide a $299 set is a steal.
Super Bowl season is the next big discount window, usually late January through early February.
If you can wait a few weeks, you might catch a deeper cut on the same model.
But if you need a TV now, the current prices are legitimately good — not fake-good. **Our take:** TV prices are near their lowest point in years, and the inventory glut won't last forever.
If you've been putting off a replacement, this is a reasonable moment to buy — just do the math on accessories first.
Final Thoughts
A cheap TV with a $250 soundbar isn't cheap anymore.