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New Home Sales Are Sliding Again as Buyers Hit a Wall

Persona #5 ยท Vol: 0

New home sales fell in the latest monthly reading, and the drop wasn't a fluke.

Builders are sitting on more completed houses than they've had in years, while buyers are staring down mortgage rates that never got the relief they were promised.

The result is an odd standoff: plenty of shiny new construction, fewer people able to sign on the dotted line.

The math is brutally simple for a typical household.

A $420,000 house with 20% down at a 6.5% rate runs roughly $2,100 a month before taxes and insurance.

At the 3% rates of 2021, that same loan cost about $1,430.

Only the financing did, and it added $670 to the monthly bill.

Builders know this, which is why so many are quietly paying to buy down rates.

Those "3-2-1" and permanent buydown deals you see on yard signs aren't generosity.

The catch is that the help usually expires after a year or two, and the buyer is left holding the full payment when it does.

Completed, unsold homes have climbed to levels not seen since the last downturn.

That sounds like good news for shoppers, and in some markets it is.

But a lot of that standing stock sits in exurbs where land was cheap and commute times are long.

The houses nobody wants are the ones piling up.

Groceries, insurance, and credit card rates have all eaten into what families can put toward a down payment.

Every dollar spent on a 22% APR card is a dollar not saved for closing costs.

They rise and fall with whatever is left in the checking account at the end of the month.

For anyone still shopping, the leverage has shifted.

Ask about rate buydowns, closing cost credits, and unsold inventory discounts.

Walk the lot on a weekday and count the finished homes with no cars in the driveway.

Then make an offer that reflects what you see, not what the sign says.

It's repricing, slowly and unevenly, one reluctant buyer at a time.

Our take: Builders spent three years selling a payment, not a house, and now the payment math has gone sideways.

Buyers who can wait hold real leverage for the first time in ages, and the smartest move is to negotiate hard rather than stretch to the limit.

Final Thoughts

The deals are there for anyone willing to ask.

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